Personal Branding

As you’re no doubt aware, in today’s landscape, recruiters are looking at candidates’ social media and online presence more than ever therefore it is so important to make sure you are optimizing your online presence from a work-readiness perspective. Although young newbie’s looking for jobs comes to mind, many of these tips can however be applied to experienced professionals too.

Here are three steps one can take to optimize their personal brand from this perspective:

1. Conducting a self-audit

First, Google yourself. What would someone find if they ran your name through a search engine? If there are multiple people with your name, try limit search results to South Africa only, or include your middle name/country in the search bar.

Shut down old profiles. Remove old blogs and social media profiles (e.g. Myspace). It’s sometimes best to rather focus your efforts on a select few channels.

Review your existing posts, followers & privacy settings. e.g. What have you posted on Facebook that has been shared to “Public”? If you want to keep some platforms personal, then cull random/spam followers where needed. Remove less-than-ideal content (e.g. ill-advised tweets from when you were younger!) from all channels, and where possible from whichever Google search results you can control.

2. Optimize your profiles

This is specifically referring to the profiles on which you want to build a professional reputation.

Make sure you have a high-quality profile picture and cover image, crop it to the right sizes

Use concise and consistent handles, and personalized URLs.

Include your role and qualifications in your bio, linking to your business page.

Include your LinkedIn URL on your CV.

Include keywords related to your industry and skill-set in your profiles (especially LinkedIn) so that you’re searchable based on these.

**LinkedIn**

Your Profile Picture:

Professionally-taken or high-quality photo, mainly of the head and shoulders.

Headline:

Fully write out your position and role, and include your company name (or university if you’re still studying).

Summary & work experience, and rest of profile:

Summary: Your industry | Your location | Trending industry-specific news | skills.

Upload samples of work, and use keywords for searchability.

Write out brief descriptions for every listed job.

Write a bit about your volunteer experience, what organisations you work with, or what causes interest you.

3. Building your personal brand

Start writing! This helps position you as an industry thought leader. This can be your own blog, or guest posts on other blogs. LinkedIn Pulse is also great for this.

Publicize your digital assets where possible by uploading them to LinkedIn profile, Behance or similar (this is quite marketing-specific).

Cross-post and collaborate with other people in your industry for increased reach. Look to your colleagues, connections, and industry/interest groups for relevant, interesting content.

Posts using features like location tagging and #hashtags.

Tune into events and hashtags relative to your industry (especially on Twitter).

Work at it and maintain it – Don’t let your profiles die.


GOLDEN RULE: If you wouldn’t put it on a billboard, don’t put it on social media.


Article written by Holly Anne Bailey

The Most Important Audit Questions for ISO 9001:2015

If you’re preparing to start auditing against ISO 9001:2015, you’ve probably
already asked yourself the timeless question:

What the heck am I going to ask these people?

There’s no worse feeling in the world than being in the middle of an audit and realizing that you don’t have anything to say in the way of questions.
Preparation and planning can remedy this, of course, but the fact remains that
ISO 9001:2015 includes a lot of new requirements that have never been part of most audits. In order to expedite your thinking, these are what is believed to be the most important audit questions for ISO 9001:2015:

  • What can you tell me about the context of your organization?

This question is the starting point of ISO 9001:2015, appearing in section 4.1. The standard uses the clunky term “context,” but this could easily be substituted by asking about the organization’s internal and external success factors. Questions about context are usually directed at top management or the person leading the QMS (formerly known as the management representative).

As an auditor, you’re looking for a clear examination of forces at work within and around the organization. Does this sound broad and a little vague? It is.

Thankfully the standard provides some guidance, saying that context must include internal and external issues that are relevant to your organizations’ purpose, strategy, and goals of the QMS. Many organizations will probably use SWOT analysis (strengths, weaknesses, opportunities, and threats) to help get their arms around context, but it’s not a requirement. What the organization learns with this will be a key input to risk analysis.

NOTE: Not everybody will understand the term ‘context.’ Be prepared to discuss the concept and describe what ISO 9001:2015 is asking for.

  • Who are your interested parties and what are their requirements?

The natural follow‐up to context is interested parties, found in section 4.2. The term “interested parties” has a bizarre, stalker‐like ring to it, so smart auditors might want to replace it with “stakeholders.”

Remember, effective auditors try to translate the arcane language of ISO 9001:2015 into understandable terms that auditees can grasp.

Typical interested parties are employees, customers, suppliers, business owners, debt holders, neighbors, and regulators. As an auditor you’re
making sure that a reasonable range of interested parties has been identified,
along with their corresponding requirements. The best way to audit this is as an exploratory discussion. Ask questions about the interested parties, and probe what they’re interested in. If you’ve done some preparation in advance of the audit, then you’ll know whether their examination of interested parties is adequate.

That brings up an important planning issue: You will have to do a bit more preparation before an ISO 9001:2015 audit. Why? So you’ll have a grasp of
context and interested parties. How can you evaluate their responses if you don’t know what the responses should be?

  • What risks and opportunities have been identified, and what are you doing
    about them?

Risks and opportunities could accurately be called the foundation of
ISO 9001:2015. No fewer than 13 other clauses refer directly to risks and
opportunities, making them the most “connected” section of the standard. If an organization does a poor job of identifying risks and opportunities, then the QMS cannot be effective, period.

Auditors should verify that risks and opportunities include issues that focus on desired outcomes, prevent problems, and drive improvement. Once risks and opportunities are identified, actions must be planned to address them. ISO 9001:2015 does not specifically mention prioritizing risks and opportunities, though it would be wise for organizations to do this. Risks and opportunities are limitless, but resources are not.

  • What plans have been put in place to achieve quality objectives?

Measurable quality objectives have long been a part of ISO 9001. What is new is the requirement to plan actions to make them happen. The plans are intended to be specific and actionable, addressing actions, resources, responsibilities, timeframes, and evaluation of results.

Auditors should closely examine how the plans have been implemented throughout the organization, and who has knowledge of them. Just as employees should be aware of how they contribute to objectives, they should be familiar with the action plans.

  • How has the QMS been integrated into the organization’s business processes?

In other words, how are you using ISO 9001:2015 to help you run the company? This is asked directly of top management (see section 5.1.1c) and is a very revealing question. The point is that ISO 9001 is moving away from being a quality management system standard and becoming a strategic management system. It’s not just about making sure products or services meet requirements anymore. The standard is about managing every aspect of the business.

Remember sections 4.1 and 4.2 of ISO 9001:2015? There we examined the key topics of context and interested parties. These concepts touch every corner of the organization, and this is exactly how ISO 9001:2015 is intended to be used. Top management should be able to describe how the QMS is used to run the company, not just pass an audit.

 

  • How do you manage change?

This topic comes up multiple times in ISO 9001:2015. The first and biggest clause on the topic comes up in section 6.3. Here we identify changes that we know are coming, and develop a plan for their implementation.

What kind of changes? Nearly anything, but the following changes come to mind as candidates: new or modified products, processes, equipment, tools, employees, regulations. The list is endless.

An auditor should review changes that took place, and seek evidence that the change was identified and planned proactively. Change that happens in a less planned manner is addressed in section 8.5.6. Here the auditor will seek records that the changes met requirements, the results of reviewing changes, who authorized them, and subsequent actions that were necessary.

  • How do you capture and use knowledge?

ISO 9001:2015 wants organizations to learn from their experiences, both good and bad. This could be handled by a variety of means: project debriefs, job close‐outs, staff meetings, customer reviews, examination of data, customer feedback. How the organization captures knowledge is up to them, but the process should be clear and functional.

The knowledge should also be maintained and accessible. This almost sounds like it will be “documented” in some way, doesn’t it? That’s exactly right. One way to audit this would be to inquire about recent failures or successes. How did the organization learn from these events in a way that will help make them more successful? It’s the conversion of raw information to true knowledge, and it just happens to be one of the most difficult things an organization can achieve.


These are by no means the only questions you’ll want to ask. They’re just the
starting point. We didn’t even mention management review, corrective action, or improvement—all of which are crucial to an effective QMS. The seven topics
discussed here are the biggest new requirements that auditors will need to probe.

By Craig Cochran

Total Risk Reduction

There is no such thing as an unimportant thing or being. 

If you really want to reduce risk and improve on anything, you must consider everything in the process line or management structure. A key word is “TOTALITY”– end to end review.

A high tech iPad is of no use if you dispose of the simple charger. The most sophisticated motor vehicle is redundant without air to put in the tyres. An outstanding CEO is not outstanding without the rest of the company staff. Simple examples but you get the point!

Totality is what makes an item, process or operation subject to minimal negative risk. Outstanding management are not leaders but rather motivators. Give your staff the resources to manage and they will focus on risk.

The key risk for any CEO is simply giving staff the tools to do the job.